The Real Secret Behind Customer Retention in 2024

9/6/24

Source:

Katrina Thompson for Customer Experience Magazine (CXM)

Strategy

Customer experience strategies and customer retention.

https://cxm.co.uk/customer-experience/the-real-secret-behind-customer-retention-in-2024/

Think about when you are having a frustrating experience with an online brand. On average, how long do you estimate you persist before giving up? If you said, “less than a minute,” you’d be right. You’d also be part of the 22% who said the same thing.

The author discusses recent reports by analysts such as Forrester and McKinsey and summarizes perspectives on customer experience strategies in 2024.