Real-Time Customer Journey Analytics Starts With Smarter Data Infrastructure

4/17/25

Source:

Pierre DeBois for CMSWire

The Big Picture

Best practices for Customer Journey Analytics infrastructure needs.

https://www.cmswire.com/digital-marketing/real-time-customer-journey-analytics-starts-with-smarter-data-infrastructure/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss

Unify touchpoints, deploy predictive models and create insight-to-action loops that actually scale.

The Gist

Personalization through AI. Artificial intelligence helps marketers connect fragmented touchpoints into coherent journeys.
Faster insight-to-action. AI reduces the time it takes to go from raw data to real-time decision-making.
New visibility into journeys. AI-driven pattern recognition and prediction replace outdated dashboards.

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers.

In the 2025 digital landscape, marketing managers face new, dual challenges: making sense of exponentially growing customer data while needing to act on insights faster than ever before.

The solution increasingly lies in artificial intelligence's ability to transform how we understand the customer journey.