Next Best Experience: How AI Can Power Every Customer Interaction

10/9/25

Source:

McKinsey

Use Cases

Overview of AI solutions for customer experience interactions.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/next-best-experience-how-ai-can-power-every-customer-interaction

By harnessing AI and gen AI to create the next best customer experience, front-runners could generate value for customers and themselves through increased conversion, retention, and upselling.