How AI in Franchising Is Changing the Customer Journey Forever

6/3/25

Source:

Anya Vitko for Vendasta

Approaches

Using AI to improve the customer journey in franchise businesses.

https://www.vendasta.com/blog/ai-in-franchising/

In a recent installment of the Wednesday WISE webinar series—hosted by the International Franchise Association and sponsored by Vendasta—industry leaders explored one of today’s most critical innovation frontiers: AI in franchising.

The session brought together expert voices from two major players in the space: Chris Deianni, Head of Business Development at Vendasta, and Luke Stanton, Senior Vice President of Franchise Support Services at Neighborly.

Their discussion unpacked how artificial intelligence is no longer a future consideration for franchise brands—it is a present-day imperative. From streamlining operations to personalizing customer engagement, AI is revolutionizing the way franchises operate across all levels of the organization.