Game Over for AI Support Apps?

By enabling brands to build rich, interactive support experiences within ChatGPT and connect those interactions to Braze’s segmentation and messaging, the announcement reframes where customer support “happens” and who orchestrates it. With major consumer apps already piloting ChatGPT connectors, the gravitational pull toward a shared chat interface may favor platforms that combine data unification, journey orchestration, and real-time in-chat personalization - areas where small support-AI startups often partner rather than compete head-on. The strategic dilemma is clear: consolidate under ChatGPT, or differentiate with domain expertise, proprietary actions, or vertical workflows. Is this game over for small developers of customer support AI solutions?